One team, start to finish.
Signalfy plans, buys, produces and reports — on our own platform. Nothing gets lost between an agency, a print vendor and a software tool.
How the platform works →Local marketing for franchise and multi-location brands
Your marketing playbook,
in every market.
The media, the creative, the always-on channels and the programs — executed market by market.
- Media Media Automation
Planned and bought on data, local and national.
- Creative Creative & Production
One design, versioned and sized for every format.
- Programs Programs & Calendars
Opt-in programs, market calendars and budgets.
- Always-on Always-On & Franchise Growth
Reviews, listings, social, email, texting and franchise development.
- 100+ franchise brands served
- 150,000+ locations served
- 10,000+ campaigns a month
- 450,000+ listings managed
The challenge
Corporate needs brand control. Locations need speed.
Most local marketing trades one for the other. Tighten control and locations wait. Loosen it and the brand drifts.
-
01Brand inconsistency
Old logos, off-brand colors, legal lines retyped from memory — the further from corporate, the less it looks like the brand.
Solved by Creative & production → -
02Approval bottlenecks
Every flyer, post and mailer waits for sign-off, so locations miss the moment.
Solved by Approval workflows → -
03No spend visibility
Hundreds of locations spending, and no clear view of who spent what, or where.
Solved by Programs & calendars → -
04Media bought on guesswork
Plans built from rate cards and habit, not who lives near each location.
Solved by Media automation →
What changes with Signalfy
Faster to market. More locations in. Less to review.
- 3–7 days from order to in market, by medium — print includes production and delivery
- 70–90% of locations take part in their brand's programs
- 90%+ of local pieces run with no manual review — the brand is locked in the template
Ranges vary by brand and medium.
What we do
One system for local marketing, run market by market.
Media and creative are the core. Programs and calendars tie them to budgets and seasons; always-on channels keep every location present between campaigns.
Media
Media Automation
Every location gets its own media plan, built from the households around it and bought across print, digital, TV, audio and out-of-home.
Explore media automation → CreativeCreative & Production
Corporate builds it once; locations customize only what you allow. Every version is sized for every format and produced — from a newspaper ad to a branded tent.
Explore creative & production → ProgramsPrograms & Calendars
Opt-in programs, a marketing calendar for each market and the budgets behind them — planned, running and spent, in one view.
Explore programs & calendars → Always-onAlways-On & Franchise Growth
Reviews, listings, social, email, texting and loyalty between campaigns — plus site selection and franchisee recruitment as the system grows.
Explore always-on marketing →Need something an existing process can't do? See solutions →
See it work
One approved creative, localized and sized for every format.
Corporate locks the brand. Locations fill in what you allow. Every placement updates at once.
Location options
Store name
Street address
Background · approved
Image · approved
Offer · approved
$9 off $30+ Free garlic knots 2 large for $22
Brand assets locked
- Logo✓ unchanged
- Colors✓ unchanged
- Fonts✓ unchanged
- Legal line✓ unchanged
Background
Northside Pizza Co. Locked
SUMMER
DEALS
DEALS
Image
Store
(763) 555-0142
Offer
$9 OFF any order of $30+
SUMMER9 · Limited time
Valid at participating locations. One coupon per order. Not valid with other offers.
Placements update as you customize · print and digital each shown to scale
Print
Newspaper · 4.9 × 6 in✓
Northside Pizza Co. SUMMER DEALS
$9 OFF any order of $30+
Postcard · 9 × 6 in✓
Northside Pizza Co. SUMMER
DEALS $9 OFF any order of $30+ SUMMER9
DEALS $9 OFF any order of $30+ SUMMER9
Digital
Social · 1080 × 1080 px✓
Northside Pizza Co. SUMMER DEALS
$9 OFF orders $30+ Code SUMMER9
Web banner · 728 × 90 px✓
SUMMER DEALS
$9 OFF
✓ 4 placements ready · brand assets unchanged
Updating with every choice…
Illustrative example · a sample brand, not a client
Why Signalfy
Everything local, from one team — on a platform we build.
The full media mix, offline included.
Most local marketing providers stop at digital. Signalfy plans and buys mail, print, TV, audio and out-of-home alongside it, from one plan.
See media automation →Brand locked. Locations local.
Corporate's rules apply to everything we produce. Locations change only what you allow, so the brand looks the same in every market.
See creative & production →Your model, your agency.
Run it self-service, fully managed or a mix, by program. We work alongside your agency of record, taking their campaign local rather than replacing them.
How we work →
LMap is Signalfy's platform for brand-approved local campaigns: locations launch in minutes, and corporate sets the rules and sees every order. Available self-service, or fully managed by Signalfy's team.
Industries
Built around how your category markets.
Campaign templates and seasonal calendars shaped around each industry's busiest moments.
- Food & Beverage
- Retail
- Beauty & Personal Care
- Home Services
- Senior & Home Care
- Healthcare
- Fitness & Wellness
- Education & Childcare
- Professional & Financial Services
- Automotive
- Hospitality
- Real Estate
How systems like yours run on Signalfy
-
Every agent a campaign of their own
A statewide real estate brokerage gives every agent a localized, targeted campaign — built for their market, audience and language.
Read the case → -
Every new mover reached automatically
A national healthcare system introduces new residents around every facility to its nearest primary care, urgent care and emergency services.
Read the case → -
79% of locations active
A professional-services franchise made local marketing available to every location from one platform — and 79% actively run it.
Read the case →